Healthcare website development built for growth.
RVNOPS advises CEOs and marketing leaders who need a faster, easier healthcare website. We guide your team as they design and build a site that helps patients find care and contact the right team.
What usually goes wrong
Patients land on slow pages that are hard to use on a phone. Important services are buried in the menu. Location pages repeat the same text and fail to rank in local search. Forms ask for too much or send leads to the wrong inbox. Call tracking does not match the CRM. Staff wait days for simple content changes. During a redesign, old pages disappear without redirects. Traffic falls because search tools and visitors reach broken links.
What Kevin has done before
Kevin Plumlee was Senior Web Developer at Levin Group from 2009 to 2014. He built websites, email programs, mobile apps, a SharePoint intranet, and CRM integration. At Dreamscape, he built the agency's best practices, back end systems, and AI tools. His work includes enterprise and headless CMS sites, plus sites built for ADA and Section 508 access. He builds with WordPress, Drupal, React, Next.js, Cloudflare, and AWS.
- years in healthcare growth
- 15+
- healthcare organizations
- 300+
- in managed media
- $500M+
- private equity transactions
- 2
What we plan with your team
We plan the site with marketing, intake, technology, and privacy leaders. Your team then designs, builds, tests, connects, and launches it, with clear owners and our guidance.
- A page map based on services, locations, patient needs, and business goals.
- Mobile website design with clear paths to call, request care, or find a location.
- Development in WordPress, Drupal, or a headless CMS using React and Next.js.
- Page speed work based on Core Web Vitals and real mobile devices.
- Accessibility testing for keyboard use, screen readers, contrast, forms, and page structure.
- Forms, call tracking, analytics, and CRM connections with clear data rules.
- A launch plan with redirects, search checks, staff training, and written site standards.
How healthcare website development works
Build fast and accessible pages
We review Core Web Vitals, images, fonts, scripts, and server response with your team. Fast pages help visitors act on any device. They also give search tools a better site to review.
Your team builds for keyboard use, screen readers, clear contrast, useful labels, and simple forms, with our guidance. The work supports ADA and Section 508 access needs. Testing includes people, devices, and automated checks.
Plan service and location pages for search
Each key service needs a clear page that answers patient questions. Each location needs useful facts about care, hours, contact details, and the area served.
We plan titles, headings, links, and page data around the words people use in search. The structure also helps staff add future services and locations without creating duplicate pages.
Connect forms and calls to the CRM
We map every form and tracked phone number to the team that should respond. Source details can pass into the CRM without sending sensitive patient details to ad tools.
Your team tests routing, alerts, required fields, error messages, and mobile use, with our guidance. Marketing can measure demand while intake gets the details needed to follow up.
Choose a CMS your team can run
WordPress fits many teams that need simple editing and broad support. Drupal can fit larger sites with complex roles and content. A headless CMS can serve teams that need more control across several digital products.
We recommend a CMS based on staff skills, security needs, content volume, integrations, and long term support. Editors get useful templates and training before launch.
Launch without losing search traffic
A new design often changes page addresses. Your team matches old pages to new ones and creates permanent redirects, with our guidance. They also protect useful titles, content, links, and page data.
Before launch, your team crawls the site and tests forms, calls, analytics, and key devices. After launch, they check broken links, redirects, indexing, speed, and lead routing. We review the results with them.
What your team owns
- A website your team can update without a developer for routine changes.
- Page templates for services, locations, staff, resources, and campaigns.
- Direct access to the CMS, hosting, code, analytics, and connected accounts.
- Written rules for content, accessibility, privacy, and quality checks.
- A map of every form, phone number, tracking tool, and CRM connection.
Questions about this service
What should a healthcare website include?
A healthcare website should explain each service, who it helps, where care is offered, and how to contact the right team. It also needs clear location details, useful staff information, accessible forms, fast mobile pages, and privacy controls. The CMS should let approved staff keep those details current.
Which CMS is best for a healthcare website?
The right CMS depends on your staff, content, security needs, and connected systems. WordPress works well for many marketing teams. Drupal can support complex roles and large content sets. A headless CMS can support several websites or digital products. We compare the real needs before choosing a platform.
How do you make a healthcare website accessible?
We guide the design for keyboard use, screen readers, readable contrast, clear headings, helpful labels, and simple forms. Your team tests templates and key tasks with automated tools and manual checks. ADA and Section 508 needs shape the work from the start. Accessibility also needs regular review as staff add content.
How can we redesign our healthcare website without losing SEO?
Keep useful content, page titles, internal links, and search data where they still serve visitors. Map every old page to its new address and add permanent redirects. Test those redirects before launch. After launch, check broken links, indexed pages, search traffic, and location listings so problems are found early.
How should healthcare website forms connect to a CRM?
Start with the intake process. Decide which team receives each form, what details they need, and how fast they should respond. Pass safe source details into the CRM for reporting. Keep sensitive patient details away from ad platforms and other tools that should not receive them. Test routing and alerts before launch.
Let's talk about what your website needs to do.
Tell us what your website needs to do better. Kevin Plumlee reads every message and usually replies within one business day.