DSO and dental group marketing.
RVNOPS helps dental service organizations (DSOs) and group leaders improve dental group marketing. We help your team connect local search, paid media, calls, scheduling, and patient recall to open chairs at each office. The model can grow with new locations. We work in one healthcare industry at a time.
What usually holds growth back.
- The group reports total new patients while several offices have open chairs. Marketing spend does not follow the real capacity at each location.
- Google Business Profiles use old hours, phone numbers, or categories. Reviews and local search are managed in a different way at every office.
- Calls route to busy front desks. The group cannot see missed calls, booking rates, or why a caller did not schedule.
- Recall means inviting current patients back for needed care. It runs in some offices and stops in others.
- A newly bought practice brings another website, phone setup, patient system, and vendor list. The brand change can hurt local search if it is rushed.
What RVNOPS does about it.
Kevin Plumlee has personally built multi-location search, paid media, websites, email, call tracking, CRM links, and reports. His work spans 300+ healthcare organizations. He has also led technology, finance, hiring, and business integrations, which matters when a DSO adds offices.
- Dental Group Digital Marketing
Plan new patients by location
We set goals for each office based on open chairs, services, hours, and local demand. The group gets one budget view. Local teams see the calls and booked patients their office needs.
- Multi-location dental SEO
Guide local SEO across many offices
We review technical SEO, service pages, location pages, reviews, and every Google Business Profile. Names, addresses, phones, hours, and services stay accurate. New offices join a clear local search process.
- Dental PPC
Guide PPC against open chairs
We audit Google Ads and Microsoft Ads by office and service. Emergency, implant, cosmetic, and general care searches need different call paths. Spend can move when an office fills or opens more time.
- Dental Meta ads
Plan local demand on Meta
Facebook and Instagram can support new offices, community awareness, and selected services. We use clear offers without outcome claims. Calls and forms route to the right office and appear in the same report.
- DSO LinkedIn advertising
Support referral and recruiting goals
LinkedIn can help a group reach dentists, specialists, partners, and job candidates. Campaigns connect to recruiting or business development. The right person gets the response and a follow-up task.
- Dental email marketing
Bring patients back with email
We plan recall, unscheduled treatment, welcome, and reactivation email around the patient system. Messages use simple next steps and office details. Local staff can see who needs a call after the send.
- Dental group website development
Plan a website for every location
We review office pages, service pages, provider details, forms, online booking, speed, and accessibility. A shared design keeps the brand clear. Local content gives each office a real place in search.
- AI voice and chat for dental scheduling
Plan calls that book the right office
We map call routing, front desk scripts, overflow, and after-hours coverage. AI voice and chat can answer approved questions and request appointments. The office receives the reason for the call and the caller details.
- Dental CRM consulting
Connect schedules, calls, and the CRM
We define one view of open chairs, calls, booked visits, and recall. Many groups use Open Dental, Dentrix, or Eaglesoft. The report shows where demand is weak and where call handling needs work.
RVNOPS works with group leaders and office teams to set one growth process. We guide them as they build it and stay until local staff can run it. Patient information gets careful handling, and each office keeps clinical control. The group gains a shared way to manage demand, calls, recall, and schedules. Open chairs stay visible. Each office can see the next step and who owns it. We advise on growth, technology, and operations. We do not give clinical, legal, or regulatory advice.
See related healthcare growth case studies.
Questions about dental groups growth
What is DSO marketing?
DSO marketing builds new patient demand across a group of dental practices with one owner. It connects local search, paid media, calls, scheduling, and patient recall. Goals should reflect open chairs, services, hours, and demand at each office. Shared standards keep the brand clear. Local plans help each office fill the right schedule.
Why do dental groups have empty chairs even when marketing brings calls?
Dental groups can have empty chairs when calls reach busy front desks or the wrong office. Leaders may not see missed calls, booking rates, or why callers leave. Old Google Business Profile details can add more confusion. Map routing, overflow, and after-hours coverage. Give each office clear booking and follow-up rules.
What should a DSO track from marketing to a booked appointment?
A DSO should track each call or form through a booked visit. Useful measures include source, missed calls, booking rate, open chairs, and new patients. Compare results by office and service. Recall and unscheduled treatment should have clear measures too. Shared reports show where demand is weak and where call handling needs work.
What does RVNOPS do for dental groups and DSOs?
RVNOPS connects dental marketing, calls, schedules, recall, and open chairs across locations. Kevin Plumlee has built multi-location search, paid media, websites, email, call tracking, CRM links, and reports. His work spans 300+ healthcare organizations. Kevin has also led technology, finance, hiring, and business integrations. That experience supports DSOs as they add offices.
How long does a DSO growth consulting engagement take?
A DSO engagement can start with a 2 to 3 week Diagnostic Audit. We review demand, local search, calls, schedules, recall, and reporting by office. A Growth Blueprint takes 3 to 4 weeks. Team Enablement runs one quarter at a time. Each phase has a fixed scope, with no hourly billing.
Let's talk about new patients.
Tell us a little about your dental group. Kevin Plumlee reads every message and usually replies within one business day.