Built by an operator, not a career advisor.
I design systems that hold under pressure. Then I enable your team to own them.
The operating record
Proof from inside the work.
The record comes from building teams, running real growth systems, and staying accountable through implementation, not from a framework assembled for a presentation.
Kevin Plumlee
Founder, RVNOPS
Founder
Kevin Plumlee
I've spent more than 15 years at the intersection of healthcare, technology, and operations. I founded Dreamscape Marketing and scaled it from two people to more than 80, supporting more than 300 healthcare organizations. I sold the company to SPM Group, where I led the integration of IT systems, marketing platforms, and products across four merged companies. When Unlock Health acquired SPM Group and combined eight companies into one, I was at the center of that integration too: connecting infrastructure, unifying tech stacks, and making disparate systems actually work together. Two exits, two massive integrations, one company I built from nothing. I don't theorize about what works. I've lived it.
The conviction underneath the work is simple: growth problems are usually system problems. The marketing number is rarely the real constraint; it is where a deeper operating issue finally becomes visible. The work is to find that constraint, make the system observable, and fix the operating model so the technology has something worth accelerating.
“You won't get handed from a sales team to a junior delivery team. I lead every engagement personally, and your team keeps the knowledge.”
- Founded2 people
Dreamscape Marketing
Built a healthcare growth agency from nothing.
- Scaled80+ team
Two to eighty
Grew to 80+ employees serving 300+ healthcare organizations.
- Exit 14 companies
Acquired by SPM Group
Led the integration of IT systems, marketing platforms, and products across four merged companies.
- Exit 28 companies
Acquired by Unlock Health
Unified infrastructure and tech stacks as eight companies became one.
What colleagues say
Operators who have seen the work.
Named recommendations from the operators, marketers, and engineers I have built alongside, separate from the client results below.
Josh Weum
Former Google Ads Speaker & PPC Expert
“If Kevin Plumlee is a part of any digital effort you are launching, rest assured that you have one of the best in the industry working on your side. He is an ethical person who you can rely on to keep his word and deliver stunningly innovative work. He is the definition of a cutting-edge thinker and digital marketer and always knows about the latest and most innovative things the tech and marketing worlds are buzzing about.”
Haley Soscia
Sr. Executive Assistant, NECA
“Kevin is, without question, one of the most intelligent individuals I've had the privilege of knowing. His expertise spans technology, development, and marketing, and he possesses a remarkable ability to distill complex problems into simple, effective solutions.”
Daniel Gemp
Managing Director, Performance Marketing
“Kevin was with us on day 1 and is not only one of the most talented all-around developers I've had the pleasure of working with, but has an uncanny business sense and extremely fast learning curve. He developed almost all of our agency's best practices and backend systems.”
Operating principles
Five tests every change must pass.
Every recommendation, build, and operating change is tested against these principles.
- 1
Find the economic constraint.
- 2
Make the system observable.
- 3
Fix the operating model first.
- 4
Use technology where it creates real leverage.
- 5
Measure what changed.
The toolset
The stack I design and integrate.
CRM and pipeline
8
Acquisition and attribution
11
Data and analytics
8
AI and automation
13
Workplace and collaboration
8
Web and infrastructure
13
Every layer of the growth system, from the CMS to the warehouse to the AI on top, is a tool I have personally built with, not just recommended.
Across 15 years
Healthcare organizations my work has reached.
Health systems
2
Behavioral health
10
Senior living and post-acute
4
Dental
2
A selection of the 300+ organizations served, one vertical at a time.
What people say
The standard clients now expect.
“Kevin does not operate like a typical consultant. He builds the system alongside your team, trains them to run it, and holds himself accountable for whether it actually works. That is rare.”
COO
Multi-state behavioral health organization
“We had more tools than we could count and still could not answer basic questions about where patients were coming from. Kevin untangled the stack, connected what mattered, and gave us a dashboard leadership actually trusts.”
CEO
Regional health system
“The difference is he has actually run a company. He understands P&L pressure, board expectations, and what it takes to get a team aligned behind a plan. The strategy advice comes from having done it.”
Managing Partner
Healthcare-focused private equity firm
“We brought Kevin in to fix attribution. He ended up redesigning how marketing, admissions, and clinical teams hand off responsibility. The measurement improvement was a byproduct of fixing the operating model.”
VP Marketing
Multi-location specialty care group
“He told us on day one that AI would not fix a broken workflow. He was right. He made us fix the workflow first, then applied automation where it would actually create leverage. Our intake response times improved materially.”
CIO
National addiction treatment provider
“Most advisors hand you a deck and disappear. Kevin stayed through implementation, held weekly operating reviews, and did not leave until the team could run the system without him. That is the standard we now expect.”
Operating Partner
Healthcare private equity
You've seen the record. Now bring me the constraint.
One form. No sales script. I read every submission and let you know if it's a fit.