Kevin Plumlee, healthcare growth executive
Kevin Plumlee is a healthcare growth executive and the founder of RVNOPS, a consulting firm in Baltimore, Maryland. This page shows healthcare leaders the work he has done and the companies he has run.
Kevin Plumlee's healthcare growth record
Kevin has spent 15+ years building growth systems for more than 300 healthcare organizations. His work includes $500M+ in managed media and 2 private equity transactions.
He has done the marketing work himself. He has built the websites, apps, integrations, data systems, and dashboards behind it. He has also led sales, technology, IT, finance, hiring, and company operations.
Kevin Plumlee co-founded Dreamscape Marketing in 2014. He grew it from 2 people to 80+. Dreamscape became the largest behavioral health marketing agency in the country. He then sold the company to SPM Group.
Kevin led the integration of 4 companies at SPM. He helped combine 8 more under Unlock Health. He served as VP of Performance Marketing until 2026 and remains a shareholder. He founded RVNOPS in 2026.
Today, Kevin leads RVNOPS and serves as principal AI architect at RVK AI. At RVK AI he architects voice and chat agents for healthcare providers. At RVNOPS he advises each client team. He is also a partner in Behavioral Rates and the founder of Dental Practice Consulting AI.
Skills built through hands-on work
Kevin has planned the work, built the tools, set the budget, and led the teams in charge of growth.
Digital marketing
Kevin has done every part of digital marketing himself. That includes technical SEO, content, local search, pay-per-click ads (PPC), email, conversion, attribution, and call tracking. He has run Google Ads and Microsoft Ads. He has also run Facebook and Instagram ads through Meta, plus LinkedIn campaigns.
Development
Kevin has built websites, web apps, mobile apps, intranets, and CRM integrations. He has also built data pipelines, dashboards, and AI systems. His work includes headless content systems and sites that meet ADA and Section 508 access rules.
Operations and finance
Kevin has led marketing, sales, technology, IT, finance, hiring, and client work. He has owned budgets and profit and loss. He has built teams, set company plans, and led private equity integrations.
AI
Kevin built AI and automation tools at Dreamscape. At RVK AI, he designs voice and chat agents and links them with intake, CRM, ads, data, and reports. At RVNOPS he uses that record to advise client teams.
Certifications and tools
Certifications
Google Ads CertifiedSearch, Display, and Video
Google Analytics CertifiedGA4
HubSpot CertifiedInbound Marketing
Leadership DevelopmentAesop Partners, 2024
Ad platforms
Growth and data tools
Build and AI tools
Kevin Plumlee's career
He has built software, grown an agency, combined companies, led healthcare marketing, and designed AI systems.
2026 to present
Founder
Kevin founded RVNOPS in 2026. RVNOPS helps healthcare companies fix what holds growth back across marketing, intake and sales, technology, AI, data, and finance.
Oct 2026 to present
Partner and Principal AI Architect
Visit RVK AIKevin designs the AI systems behind RVK AI's voice and chat agents. The agents answer calls and website chats for healthcare providers day and night. Clients include addiction treatment, mental health, psychiatric hospitals, ABA, senior living, and outpatient care.
2026 to present
Partner
Visit Behavioral RatesBehavioral Rates shows what insurers really pay for detox, residential, partial hospitalization (PHP), and intensive outpatient (IOP) care. It reads the rate files that payers must publish each month. Treatment centers use the numbers when they negotiate contracts.
2026 to present
Dental owners and office managers can call or chat with an AI consultant at any hour. It covers staffing, finance, marketing, operations, and more than 40 other topics. Kevin built the voice and chat agents, the knowledge base, and the website. It brings him back to dental, where his career started.
Apr 2024 to 2026
VP of Performance Marketing, Founder Emeritus
When Unlock Health bought SPM Group, Kevin helped combine 8 more companies. He ran performance marketing for large health systems and brought AI and machine learning into client work. He left the operating role in 2026 and is still a shareholder.
Jul 2014 to Apr 2024
Co-Founder
Kevin co-founded Dreamscape with no outside money and grew it from 2 people to 80+. It became the largest behavioral health marketing agency in the country. He built its best practices, back-end systems, and AI tools. He led the sale to SPM Group and the integration of 4 companies.
Nov 2009 to Jul 2014
Senior Web Developer
Levin Group is a dental consulting firm. Kevin built its websites, email programs, and mobile apps. He also set up a SharePoint intranet, connected the CRM, and managed Google AdWords.
Who we work with
We work with CEOs, COOs, and marketing and growth leaders at healthcare companies.
That includes behavioral health and addiction treatment, hospitals and health systems, and senior living.
It also includes dental groups and DSOs. A DSO is a group of dental practices with one owner. It includes autism and ABA care. ABA is a common therapy for autism.
Private equity firms that buy these companies hire us too.
How the work is set up
We work in one healthcare industry at a time. Each client gets our full attention.
A Diagnostic Audit takes 2 to 3 weeks. A Growth Blueprint takes 3 to 4 weeks. Team Enablement runs each quarter.
The scope is fixed. We do not bill by the hour.
What colleagues say about Kevin Plumlee
“If Kevin Plumlee is a part of any digital effort you are launching, rest assured that you have one of the best in the industry working on your side. He is an ethical person who you can rely on to keep his word and deliver stunningly innovative work. He is the definition of a cutting-edge thinker and digital marketer and always knows about the latest and most innovative things the tech and marketing worlds are buzzing about.”
Josh WeumFormer Google Ads Speaker & PPC Expert“Kevin is, without question, one of the most intelligent individuals I've had the privilege of knowing. His expertise spans technology, development, and marketing, and he possesses a remarkable ability to distill complex problems into simple, effective solutions.”
Haley SosciaSr. Executive Assistant, NECA“Kevin was with us on day 1 and is not only one of the most talented all-around developers I've had the pleasure of working with, but has an uncanny business sense and extremely fast learning curve. He developed almost all of our agency's best practices and backend systems.”
Daniel GempManaging Director, Performance Marketing
Let's talk about what's holding growth back.
Tell us a little about your company. Kevin Plumlee reads every message and usually replies within one business day.