Healthcare private equity value creation.
RVNOPS helps operating partners and healthcare CEOs with private equity value creation. We test marketing spend quality, tracking, intake, the CRM, and the technology stack. Then we help the company plan a growth system its team can defend. We work in one healthcare industry at a time.
How we advise while you own the company.
- 1
Before close
We test the growth plan, media quality, tracking, technology stack, team capacity, and access data before you sign.
- 2
First 100 days
We name owners, confirm the baseline, help the team fix urgent tracking gaps, and set a weekly growth meeting.
- 3
Hold period
We guide the company team as they improve marketing, intake, CRM use, reporting, and technology.
- 4
Exit readiness
We document the system, reconcile the numbers, and prepare proof a buyer can review.
What RVNOPS does about it.
Kevin Plumlee grew Dreamscape Marketing from 2 people to more than 80 and sold it to SPM Group. It became the largest behavioral health marketing agency in the country. He has been through 2 private equity transactions. He led the integration of 4 companies, then helped combine 8 more when Unlock Health bought SPM.
- Healthcare Digital Marketing
Test the full growth plan
We compare the investment case with demand, access, team capacity, and source data. We look for channel dependence and work that lives with one person or vendor. The deal team gets a plain view of what can scale.
- Healthcare SEO diligence
Review organic search quality
We inspect technical SEO, rankings, content, local search, and Google Business Profiles. The review separates durable search demand from brand traffic and weak pages. It also shows what may break during a brand or website change.
- Healthcare PPC diligence
Audit paid search spend
We review Google Ads and Microsoft Ads structure, search terms, bidding, agency fees, conversion setup, and lead quality. Reported return is checked against calls, intake, and source systems. We flag spend that cannot be traced.
- Meta ads diligence
Check Meta campaign quality
We review Facebook and Instagram audiences, creative, tracking, account control, and health targeting limits. The goal is to see whether paid social adds qualified demand. We also check whether the company owns its ad assets.
- LinkedIn ads diligence
Review LinkedIn spend and use
LinkedIn may support referrals, recruiting, employer sales, payer outreach, or investor audiences. We test whether campaigns match a real business goal. Leads must have an owner and a clear path into the CRM.
- Email marketing diligence
Check the email asset
We review list ownership, consent records, sender setup, audience groups, campaigns, and CRM triggers. A large list has little value when it is stale or tied to one vendor. We test whether email supports retention and referral growth.
- Healthcare website diligence
Inspect the website and development risk
We review ownership, hosting, content management, speed, accessibility, conversion paths, analytics, and agency dependence. We also check tracking on patient pages for privacy risk. The report shows likely cost and work after close.
- AI voice and chat assessment
Test intake and call handling
We trace calls, chats, forms, and referrals through the team. We compare response rules with actual records. AI voice and chat may fill clear gaps, but only after routing, privacy, and human ownership are set.
- Healthcare CRM consulting
Reconcile CRM and technology data
We map the CRM, health record, call tracking, analytics, and reporting tools. Then we test whether pipeline and revenue claims match source systems. The first 100-day plan ranks fixes by deal risk and growth value.
We find the problem, write a plan with the company team, and guide them as they put it to work. We stay until the team can run it. We advise on growth, technology, and operations. We do not give clinical, legal, regulatory, or investment advice. We work in one healthcare industry at a time.
See related healthcare growth case studies.
For a live deal, start with Capital Groups.
Buy-side and sell-side checks are laid out on that page. This page is how we work with you while you own the company.
Healthcare operational due diligence
Questions about private equity growth
What is operational due diligence in healthcare private equity?
Operational due diligence tests whether a healthcare company's growth plan and daily systems support the deal case. It follows demand through intake, care, billing, and reporting. The review checks marketing, technology, team capacity, handoffs, and source data. It also looks for vendor or channel dependence. The deal team gets clear risks and priorities.
Why can healthcare growth reports be risky during private equity diligence?
Healthcare growth reports are risky when marketing, intake, CRM, health record, and finance data do not match. Reported return may stop at calls or forms. Tracking on patient pages can also create privacy risk. Test claims against source systems and actual intake records. Flag spend, ownership, or results that cannot be traced.
What should private equity firms measure in a healthcare growth plan?
Private equity firms should measure demand from source through care and revenue. Review qualified calls, response time, scheduled care, admissions or new patients, cost, and capacity. Compare each measure by service, location, and channel. Test whether pipeline claims match source systems. Exit readiness also requires clear definitions, reconciled numbers, and written processes.
Why work with RVNOPS on healthcare private equity value creation?
RVNOPS brings operating and transaction experience to healthcare value creation. Kevin Plumlee grew Dreamscape Marketing from 2 people to more than 80 and sold it to SPM Group. He has been through 2 private equity transactions. Kevin led the integration of 4 companies, then helped combine 8 more. We support work from diligence through exit readiness.
How does a healthcare private equity engagement with RVNOPS start?
A healthcare private equity engagement can start with a 2 to 3 week Diagnostic Audit. We test marketing spend, tracking, intake, systems, data, and team capacity. A Growth Blueprint takes 3 to 4 weeks. Team Enablement runs one quarter at a time. Each phase has a fixed scope, and we do not bill hourly.
Let's talk about the hold period.
Tell us a little about the company and where you are in the deal. Kevin Plumlee reads every message and usually replies within one business day.