Healthcare email marketing that supports growth.
RVNOPS helps healthcare leaders use email to follow up with inquiries, inform referral partners, and stay connected with alumni. We tie each program to booked calls, admissions, and other clear goals.
What usually goes wrong
Many healthcare email programs start with a list and no clear goal. Every inquiry gets the same message, even when needs differ. People who do not book may never hear from the team again. Referral partners get updates only when admissions fall. Alumni newsletters stop when no one owns the calendar. Old contacts, duplicate records, and bad addresses hurt delivery. Marketing may celebrate open rates while intake sees no change in booked calls. Sensitive patient details can also reach tools that were never chosen to hold them. Without clear rules for lists, content, approval, privacy, and follow up, email becomes busy work instead of a useful part of growth.
What Kevin has done before
Kevin Plumlee built email programs at Levin Group and personally ran email marketing as part of full digital programs. He has planned campaigns and nurture programs for healthcare audiences. He also holds HubSpot's Inbound Marketing certification.
- years in healthcare growth
- 15+
- healthcare organizations
- 300+
- in managed media
- $500M+
- private equity transactions
- 2
What we plan with your team
We map each audience, goal, message, approval step, and next action. Then your team builds the campaigns, list rules, and reports, with our guidance.
- Audience and list maps with a clear purpose, source, owner, and sending rule.
- Nurture sequences for inquiries that did not schedule or enter care.
- Editorial calendars for referral partner, alumni, and community newsletters.
- Message templates, review steps, send checklists, and follow up tasks.
- A list health plan for bad addresses, inactive contacts, consent, and access.
- Reports tied to replies, booked calls, admissions, and other agreed goals.
How healthcare email marketing supports patient and referral growth
Follow up with inquiries that did not book
A nurture sequence is a planned set of helpful emails. It gives people another way to learn after a call or form. We group inquiries by service, location, and next step. Each message answers a real concern and points to a clear action.
Keep referral partners and alumni informed
Referral partners need useful updates they can share. Alumni may want news, events, or ways to stay connected. We set a steady calendar for both groups. Your team chooses topics based on services, programs, and real audience needs.
Protect list health and email delivery
Healthy lists improve the chance that messages reach the inbox. We set rules for bad addresses, inactive contacts, duplicate records, and consent. We also review SPF, DKIM, and DMARC.
These three settings help receiving email systems trust your domain. SPF lists approved senders. DKIM adds a verified signature. DMARC tells other systems what to do when those checks fail.
Keep patient details out of marketing email
Protected health information, or PHI, does not belong in a standard marketing campaign. We map what moves into the email tool. Your team removes fields the program does not need. We help them choose tools and involve privacy and technology leaders in the decision.
Measure booked calls and admissions
Open and click rates can help improve a message. They do not show whether the program helped growth. We connect email activity to replies, booked calls, qualified inquiries, admissions, and other goals your team can verify.
What your team owns
- A documented purpose and owner for every active email list.
- Approved templates and a repeatable review and send process.
- A calendar for nurture, referral, alumni, and community messages.
- Direct access to sending tools, domains, lists, and report definitions.
- A scorecard tied to booked calls, admissions, and agreed business goals.
Questions about this service
What is healthcare email marketing?
Healthcare email marketing uses planned messages to inform and follow up with patients, families, referral partners, alumni, and other audiences. Programs may include newsletters, event updates, or nurture sequences. Each list needs a clear purpose, sending rule, owner, and measure of success.
How can email help healthcare inquiries that do not book?
A nurture sequence can answer common questions after an inquiry ends without a booking. Messages may explain services, what to expect, how to contact intake, or the next useful step. The sequence should match the person's stated need and stop when they book, opt out, or no longer qualify.
Can healthcare marketing emails include patient information?
Standard marketing email should not include protected health information, or PHI. Keep sensitive details out of subject lines, message copy, tracking fields, and list names. Tool choice and data flow also matter. Your privacy, legal, and technology leaders should review the final rules for your organization.
What are SPF, DKIM, and DMARC for healthcare email?
SPF, DKIM, and DMARC are domain settings that help other email systems trust your messages. SPF names approved senders. DKIM adds a signature that helps prove a message is real. DMARC sets a policy for messages that fail those checks. Together, they support safer and more reliable delivery.
How should a healthcare company measure email marketing?
Start with the action each program should produce. Track replies, booked calls, qualified inquiries, admissions, event signups, or referral activity when those measures fit the goal. Open and click rates can help improve content and delivery. They should not be the main proof that email supports growth.
Let's talk about the audiences you need to keep informed.
Tell us which email lists and campaigns need a plan. Kevin Plumlee reads every message and usually replies within one business day.