Healthcare PPC and paid search built around patient demand.
RVNOPS advises healthcare CEOs and marketing leaders on healthcare PPC across Google Ads and Microsoft Ads. We help your team connect each campaign to qualified calls, scheduled visits, and admissions.
What usually goes wrong
Paid search accounts can look healthy while the intake team gets poor calls. Campaigns chase clicks, broad searches, and low cost forms. They often mix services, locations, and levels of care in one budget. That makes waste hard to find. Search terms drift into jobs, research, insurance questions, or care the organization does not offer. Ads may also fail review because healthcare rules were missed. Weak landing pages confuse patients. Broken call tracking hides which ads led to qualified calls, scheduled visits, or admissions. Budgets then stay in campaigns that do little for census, occupancy, or revenue.
What Kevin has done before
Kevin Plumlee is Google Ads certified in Search, Display, and Video. He has run Google Ads and Microsoft Ads hands-on. He was part of more than $500M in managed media across healthcare. His work covered account builds, paid media audits, call tracking, landing pages, and reporting from the first click through admission.
- years in healthcare growth
- 15+
- healthcare organizations
- 300+
- in managed media
- $500M+
- private equity transactions
- 2
What we plan with your team
We review each account, search term, landing page, call source, and intake result. Then we write a plan your team can run, around the services and locations that need patient demand.
- A Google Ads and Microsoft Ads audit with fixes in priority order.
- An account map organized by service, location, level of care, and patient intent.
- A search term plan that adds useful terms and blocks unrelated searches.
- A healthcare advertising policy review, including LegitScript needs for addiction treatment programs.
- Landing page briefs that match each ad to one service and next step.
- Call and form tracking designed to keep patient details out of ad platforms.
- Budget pacing rules based on demand, capacity, and intake results.
- Reports that connect spend to qualified calls, scheduled visits, and admissions.
How we advise on healthcare PPC
Build the account around services and search terms
Your team separates campaigns by service, location, level of care, and intent, with our guidance. Each group gets ads and a landing page that match the search.
We review the words people actually typed. We add useful terms and block searches for jobs, research, or services you do not provide.
Plan for healthcare ad rules and certification
Healthcare ads face added rules for claims, wording, and personal health topics. We include policy checks in the campaign review and launch plan.
Addiction treatment providers need LegitScript certification before they can advertise on Google. We confirm where it applies and help your team plan the required steps.
Connect landing pages and call tracking
A paid search click should reach a page about the exact service. The page should explain who the care is for and how to contact intake.
Call and form tracking show which campaign started each inquiry. Your team limits what ad platforms receive. We review the setup with your privacy team.
Control budget pacing
We help your team set clear budget rules for each service and location. Those rules reflect demand, available capacity, intake hours, and business goals.
Regular pacing reviews catch sudden changes in cost or search volume. Your team can move funds with a clear reason and written record.
Judge spend by calls and admissions
Clicks and form fills help diagnose a campaign. They do not show whether the right patient reached your team.
We compare spend with qualified calls, scheduled visits, admissions, and revenue when that data is available. This shows which campaigns support real growth.
What your team owns
- An account structure your team can explain and maintain.
- Clear rules for budgets, bids, search terms, and policy reviews.
- Landing pages that match each campaign and service.
- Call and form tracking with clear ownership across marketing and intake.
- Reports that marketing, intake, finance, and leadership can use together.
Questions about this service
How much should a healthcare organization spend on PPC?
The right budget depends on the services you promote, local demand, available capacity, and what a qualified patient is worth to the organization. We start with those business facts. We then review search volume and past account results. Budget decisions should follow qualified calls and admissions, rather than a fixed amount used by another provider.
Does an addiction treatment center need LegitScript for Google Ads?
Yes, addiction treatment providers need LegitScript certification to advertise their services on Google. Certification is separate from campaign setup and can take planning. We help your team identify which services and websites are covered, prepare the ad account plan, and avoid building campaigns that cannot run.
Should healthcare companies use Google Ads or Microsoft Ads?
Google Ads usually reaches a larger search audience. Microsoft Ads can add useful reach and may connect with a different mix of patients or caregivers. The right choice depends on demand, service area, and intake results. We often review both platforms, then place budget where qualified calls and admissions support the spend.
Why are our healthcare PPC leads low quality?
Poor lead quality often starts with broad search terms, mixed campaign goals, vague ads, or a landing page that does not match the search. Intake delays can make a good inquiry look weak too. We trace the path from the typed search through the call or form, then compare it with the final intake result.
How should healthcare PPC success be measured?
Start with qualified calls, scheduled visits, and admissions when your systems can report them. Cost per click and form volume still help find campaign issues. They are early signals. The main report should show whether paid search reached the right people and helped them connect with the intake team.
Let's talk about what paid search should produce.
Tell us which paid search campaigns need a clearer link to intake. Kevin Plumlee reads every message and usually replies within one business day.