You are spending budget you cannot trace. Let me build an engine where every dollar is accountable.
If you cannot trace an ad dollar to an admission, you are not advertising, you are hoping. I rebuild your measurement from the ground up, then run paid and organic as one engine: every dollar traced to a patient, and compounding visibility that outlasts the budget.
The gap
Your campaigns report clicks. Your CFO wants admissions.
What you see now
- Clicks
- Impressions
- CTR
- Cost per click
- Maybe cost per lead
What you cannot see
- Cost per admission
- Revenue per channel
- Which keyword produced the patient in bed 3
- Which campaign drives the highest-margin admissions
- What to spend, where, to hit the target
The result: budgets allocated to the channels with the prettiest dashboards, not the highest revenue impact. Millions spent. Almost nothing truly measured.
Campaign build
Fix the measurement. Then fix the campaigns. In that order.
- 1
Live campaign audit
I open your accounts with your team and find the waste in real time. I put a dollar figure on it. You see the problems as I find them: wasted spend, broken conversion tracking, campaigns optimizing against the wrong signal.
- 2
Build attribution architecture
Call tracking with keyword-level attribution. Server-side conversion tracking that is HIPAA compliant. CRM integration. The full pipeline: ad to call to CRM to EHR to admit. Dashboards your CFO trusts and references in the board deck.
- 3
Restructure campaigns
Now that you can see what is working, I optimize against reality. Rebuild account architecture. Restructure bidding and audiences. Build creative testing cadences within healthcare platform constraints. Everything optimized for cost per admission, not cost per click.
- 4
Train and transfer
Your team learns campaign management, dashboard interpretation, and creative testing cadence. If you have an agency, I join calls to align strategy and hold them accountable to revenue outcomes, not vanity metrics.
The organic engine
Healthcare SEO is three disciplines in one. Most agencies can handle one.
Technical excellence
- Crawl, index, render, speed
- Schema and Core Web Vitals
- Without the foundation, no amount of content will rank
Content authority
- E-E-A-T signals that survive medical scrutiny
- Clinical accuracy and editorial review built into production
- Ranks and converts without crossing compliance lines
Compliance guardrails
- One poorly worded condition page triggers review
- One missing disclaimer gets flagged
- Content has to survive both Google and regulators
SEO build
An organic engine your team can operate.
- 1
Technical foundation
Crawl audit. Site architecture. Core Web Vitals. Schema markup. Mobile performance. I walk your development team through every finding with specific fixes.
- 2
Content engine
Condition and treatment pages. Service-line hubs. Provider profiles. Local landing pages. AI-assisted production with human clinical review. E-E-A-T by design, not by accident.
- 3
Local dominance
Google Business Profile optimization across every location. Citation management. Review generation. Local pack presence at scale, 10 locations or 200.
- 4
Measurement
Ranking dashboards. Traffic-to-conversion tracking. Competitor share of voice. Full attribution: organic visit to call to admit.
Platforms I work in
The outcome
You will finally know.
- Cost per admission by channel, campaign, and keyword
- Which service lines produce the best contribution margins
- Which facilities convert best, and exactly why
- Exactly what to spend to hit your admissions targets
- What to cut, what to scale, and by how much
- Organic visibility that compounds month after month without incremental cost
Closed-loop attribution
Every dollar traced from ad click to admission.
Spend follows yield, not clicks. Campaigns answer to admissions, not impressions.
Swipe to explore →
Works with
What turns demand into admissions.
Generating the click is half the engine. These components answer it, measure it against admissions, and keep it compliant.
- Capture layer
AI Voice & Chat
The capture layer that answers the demand you generate, 24/7, before a competitor does.
Explore → - Connective tissue
Revenue Operations & CRM
The attribution wiring that traces every ad dollar through to an admission.
Explore → - Intelligence layer
AI Strategy & Automation
AI-assisted content and SEO production that scales the organic engine without adding headcount.
Explore →
Find the waste. Build the engine. Paid and organic, working together.
I will open your ad accounts together with your team, spot the waste in real time, and show you exactly where SEO can build compounding value. One diagnostic. Both channels. One plan.