A healthcare marketing consultant for patient acquisition.
RVNOPS is a healthcare marketing consultant for CEOs and marketing leaders. We help your team connect patient acquisition work to calls, admissions, new patients, and revenue.
What usually goes wrong
Marketing reports clicks, leads, and cost per lead. Finance needs cost per admission or new patient. Intake knows which calls were qualified, but that data stays in another system. The CRM and electronic health record may use different names for the same person. Agencies take credit for every form while missed calls go unseen. Budgets then follow the cleanest report instead of patient demand. This gap hides other problems. Ads may send people to slow pages. Search terms may target the wrong service. Email leads may get no follow-up. Tracking pixels may collect data from patient pages that should stay private. Leaders cannot make a sound budget choice until marketing, intake, and revenue data agree.
What Kevin has done before
Kevin Plumlee has personally run technical SEO, content, local search, Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, email, conversion testing, attribution, and call tracking. Over 15+ years, he managed $500M+ in media across 300+ healthcare organizations. He also co-founded Dreamscape Marketing and grew it from 2 people to more than 80. It became the largest behavioral health marketing agency in the country.
- years in healthcare growth
- 15+
- healthcare organizations
- 300+
- in managed media
- $500M+
- private equity transactions
- 2
What we plan with your team
We review the full path from search or ad to scheduled care. Then we set a channel plan with your team and guide them as they fix measurement and the steps that lose qualified patients.
- 1A review of SEO, paid media, social, email, website conversion, and agency work.
- 2A patient acquisition plan by service, location, audience, and channel.
- 3Call, form, CRM, and revenue tracking with clear privacy rules.
- 4A scorecard for qualified calls, admissions, new patients, cost, and revenue.
- 5Website and landing page fixes based on real call and form behavior.
- 6Budget rules that show when to add, hold, or cut channel spend.
How healthcare marketing consulting improves patient acquisition
Connect marketing to patient outcomes
We map each step from first visit to booked care. That includes calls, forms, intake notes, the CRM, and revenue records. We agree on what counts as a qualified call, admission, or new patient.
We also review tags, pixels, and call recordings for privacy risk. The plan keeps sensitive patient details out of ad platforms.
Set a role for every channel
Each channel should serve a clear need. SEO can build demand over time. Google Ads and Microsoft Ads can reach active searches. Meta, LinkedIn, and email can support education, referrals, recruiting, and follow-up.
We set priorities by service and location. Spend is judged by calls, admissions, new patients, and revenue. Clicks help diagnose a campaign, but they do not decide its value.
Find conversion and intake gaps
More traffic will not solve a weak handoff. We review landing pages, forms, phone routing, missed calls, response time, and follow-up. We use call and form behavior to find where people stop.
Your team may make clearer service pages, shorter forms, better calls to action, and a follow-up plan, with our guidance. They test changes against qualified demand.
Give leaders one useful scorecard
Marketing, intake, operations, and finance need the same view. We help your team build reporting that shows channel cost beside patient results. Leaders can see which services need demand and which campaigns waste money.
Your team gets a regular review process. It covers results, budget choices, tests, and next steps. Agencies and internal teams use the same measures.
What your team owns
- A channel plan tied to service and location goals.
- Direct access to accounts, tracking rules, and report definitions.
- A scorecard marketing, intake, and finance can review together.
- Clear standards for internal teams and outside agencies.
- A ranked list of campaign, content, and conversion tests.
Marketing channels we advise on
- SEOGuide technical, content, and local search around patient needs.
- PPC and Paid SearchAdvise on Google Ads and Microsoft Ads against admissions and revenue.
- Facebook and Instagram AdsReach patients and families within Meta's health ad limits.
- LinkedIn AdsReach referral partners, payers, recruits, and business buyers.
- Email MarketingGuide leads and keep referral partners informed.
- Website DevelopmentTurn qualified visits into calls, forms, and scheduled care.
Questions about this service
What does a healthcare marketing consultant do?
A healthcare marketing consultant finds what blocks patient growth across channels and teams. RVNOPS reviews SEO, ads, email, websites, intake, tracking, and reporting. We then write a plan your team can use. The goal is a clear link from marketing spend to qualified calls, admissions, new patients, and revenue.
How do you measure healthcare patient acquisition?
We connect campaign data with calls, forms, intake results, CRM records, and revenue data. First, the team agrees on terms such as qualified call, scheduled visit, admission, and new patient. Then each channel uses the same rules. This shows cost and revenue by service, location, and source.
How much should a healthcare company spend on digital marketing?
There is no sound budget that fits every healthcare company. The right amount depends on growth goals, locations, services, capacity, competition, and past results. We start with current spend and patient results. We then move budget toward channels that produce qualified demand and away from those that do not.
Which digital marketing channels work best for healthcare?
The right mix depends on how patients and referral partners choose care. Search often reaches people with an active need. Meta can support education and awareness. LinkedIn can reach professional audiences. Email can support follow-up and referrals. The website must help every channel turn interest into action.
How can healthcare marketers track results without exposing patient data?
Start with a data map. It should show what each form, phone tool, pixel, CRM, and ad platform collects. Remove sensitive details from tools that should not receive them. Use safe campaign IDs and approved reporting fields to connect results. RVNOPS helps marketing, technology, and privacy leaders set those rules together.
Let's talk about which ads bring patients in.
Tell us how you track new patients today. Kevin Plumlee reads every message and usually replies within one business day.